Boden 10 was a project designed to increase awareness and desire for the new SS19 season range in a time of promotional burn out for customers (Christmas sales). The 10 were 10 pieces from the collection considered the best from the range, and were styled in a variety of ways to show versatility. We shot the range in a studio on one model to differentiate from the normal brand lifestyle photography, and to denote a specialness to the choices. This consisted of film photography to be used across all channels in a short burst.
Overview of how the Boden10 capsule collection