The brief was to sell the Mix and Match swimwear proposition - essentially mixing tops and bottoms and creating your own set for your body shape.
The proposition suited a different approach to regular model photography. So we scoured the country for open water swimmers and approached them for a shoot to show off our quality, fit and shape propositions. The campaign ran as social films, stills & bespoke online shop with a custom mix and match configurator, which was hugely popular.
