Jesse Eisenberg stars in the launch spot for the Dr Pepper campaign. Like most trial strategies, you have to stand up and face into the truth. In this case the strategy was ‘just try it, what’s the worst that could happen’, then we brought that to life creatively.
Because we knew the audience was teenagers we could take this idea and turn into a creative goldmine of ‘what would be the worst thing to happen to me in a social situation?’ Appealing to the self conscious state of the audience. Thus whatever happens when you taste it, it’s not as bad as this!
We took the context of American High School rights of passage movies which allowed us to be extreme with the situations.