Carrie Fisher kicks of the infamous campaign for the Orange film funding board.
Year two is kicked off with Sean Astin, which aligned in cinemas with the last of the Lord of the Rings trilogy.
John Cleese relights the campaign in year three, the last year of my contribution to the campaign.
Developed in partnership with LucasFilm for the launch of Star Wars Episode 3.
Written for the charity Make Poverty History, we shot the spot in two halves, the first half with the Orange board members in Los Angeles and the second part with Ewen McGregor in London some weeks later.